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Menu Board Display Planning

The development of a successful menu board package involves a number of elements that, when done right, takes hours of research and planning to properly deploy. What often occurs is that most people overlook this fact, and go with a menu board system without giving it the passing thought it requires.

Whether you are an owner/operator of a single location or manage multi-unit facilities, how do you account for the time it takes to develop the ideal menu board solution?  Where do you even start? How do you balance your objectives with your given budget? What designs, materials or functionality would work best given your environment? Where should you place your various signs to ensure you are generating the most sales? Origin addresses all of these questions, and more.

Real-Life Example:

Long Island-Based Convenient Store Chain (40+ locations) – This chain services their customers by drive-thru only, and after ten years using the same menu board displays, marquee signs and banners, it was time for a face-lift.  Given a per store budget, Origin executed the following plan after a thorough discovery process:

• Saved thousands by using backlit banners for the marquee messaging, avoiding the cost of all new acrylic letters, numbers and backings that would have been needed to make it look good
• Saved thousands by steering them away from using drive-thru menu boards and communications and instead, installed LED cabinets along the walls of the drive-thru areas
• Created grid faces for the LED cabinets so that future graphic swap outs are a fraction of the cost
• Cleaned up the overall look by taking down all of the corrugated cardboard signs and erecting weather proof vinyl banners